Mr. Manteaw Joy Tenkoran

Manteaw Joy Tenkoran is a lecturer in the Marketing Department of the Koforidua Technical University. Joy has taught the following subjects:

• Fundamentals of Marketing
• Marketing Environment
• Marketing/Customer Interface
• Behavioural Aspects of Marketing
• Micro, Small and Medium Scale Enterprises Marketing

Publications

Articles

• Toward a Model of Entrepreneurship Marketing Education in Developing Countries (Published by Review of Social Studies, Law and Psychology, Volume III, Number 4 2014, pp 77)
• Principal Component Analysis of Customer Satisfaction and Repeat Purchase Behaviour in the Mobile Telephony Market in Ghana. (Published by the British Journal of Marketing Studies: Volume 4, No.3, pp 55-70, May 2016 at the European Center for Research Training and Development UK)
• A Comparative Study between the Traditional Banking and Mobile Phone Banking (Published by Asian Online Journal;Growth; ISSN(E) : 2412-2068 ISSN(P) : 2518-0185 3, No. 1, 1-6, 2016)
• Diffusion and Adoption of Corruption in Developing Economies: Evidence from Ghana. Published by the International Journal of Emerging Research in Management and Technology. ISSN:2278-9359(volume-6, issue 6) June 2017

Textbook(s)

• A text Book on Business Strategy (2018). Published by the University of Ghana Printing Press. ISBN: 978-9988-2-8048-2